A new way to get cool content

Big surprise yesterday on the 24 i went to game stop and saw figurines of the assassins from ac3 and the soon to be release ac4 and it turns out when u buy them u get add-on contents for the up coming game so far i got conner in his assassin getup, haytham and Edward now I'm trying to get conners assassin native version, blackbeard, benjamin horngold and a secret figure i don't know when these 4 will come to stores or if there out all ready but ill will get them all well not the black version of conner that is...
O and here is what they got with the toys

Edward: family swords
Haytham: clothes cooler for Edward
Conner,blackbead,benjamin,secret figure: fancy sails for your ship
Conner from t,o,k,w,: achievements or something?